Website Content Expertise

A website message should be obvious, easy to understand and interesting. Where a sales goal is desired the text (in combination with images) should be accurate and current.

Brookeline has been writing web content since 1996. Our expertise raises your site in the ranks of successful websites. We work on established sites and new ones.

» Back to the WRITING section

Website Planning

Website planning focuses first on the navigational plan -- what will visitors find, where will they find it, and what route are they likely to take through your site to find it?

At Brookeline we excel at planning the flow of your website. After that comes content development, image and graphic development, and page coding and design.

Brookeline takes pride in developing sites that achieve the client's desired business goal.

Also see our website development section.

Good website content

Be sure to consider all these aspects of a website before giving the green light to your team of planner, writer, designer and coder (at Brookeline we do all of the above!).
  Product/Service message (descriptions in a clear, precise writing-style; technical specs, photos).
  Background(detailed reports, feature articles).
  Opinion (editorials, commentaries, testimonials, reviews).
  Announcements & news (product changes, news about your product, services or industry).
  Interactive (polls, feedback, discussion groups, forums, chat).
  Summaries & archives (site map; aggregates of the best content).
  Guest features (articles, audio or video from guests to your website).
  Contact (all appropriate contact information - voice, fax, email, web).