Website Design Management

Website planning is where the excellence begins. The navigation menu should be logical and intuitive. All topics relevant to your business or service should be included.

Copywriting begins with understanding your business and is edited until it's right (topic, customer, geographical regions, etc.). Web manager and graphic designer work together to produce a design that is purposeful beyond visual appeal. Search engine considerations are always considered.

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Website Updating

Brookeline provides website management as well as updating of content and graphics.

Updating responsibilities range from overall marketing considerations to nitty-gritty technical (and everything in between). Contracts can be for daily, weekly, monthly or as-needed updates.

Where you have in-house staff doing regular updates, Brookeline can be your backup consultant for technical and marketing 'hotspots' or specialize in the content editing aspects.

Website Audit Services

What  is your audience finding and thinking?

Brookeline does search engine audits and online focus-group studies to determine how your site is being found and what people think about it. Results are discussed with you and appropriate site changes are made.

LEARNING MORE: Updating Your Website

If your site is not current it sends out an old message.

Maintaining a current website is a complex job. New products and services, special offers and staff changes all need to be added to or changed on a regular basis. Stale content results in visitors not returning.

Website updating should be considered right from the start of website planning -- who will do it, how simple or complex shall the code be, what elements can be fixed in graphics and what needs to be HTML for quick and easy changes.

Website updating is best done by an editor who knows your topic or product so that consulting input can be made in addition to technical fixes or data entry. Links within sites should be audited regularly and updates made.

Database-driven and content managed sites are relatively straight forward to do; changes are seen immediately. Sites using Flash are not easily changed; graphic work is again required to rebuild the site.

While you are running your business or writing your next book, let Brookeline worry about your website updates. We can update sites that we've built on join your promotional efforts at any point in your business process.