Web Design Services

Brookeline has been producing websites for business since 1996. If you are an author, you are in business!

Our sites have good content (both text and visual elements) that promote interest in your book or service. Current design trends are maintained so your site looks fresh and inviting. We concentrate on helping you make a professional impression.

We're not so much interested in winning website awards as in seeing you prosper from having consulted with Brookeline for planning and design.

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Author Websites

Authors require web design of a unique flavour.

It's about much more than graphics. You require wording and imagery that reflects your book, your writing style and your philosophy of communication.

Expertly selected keywords that promote your book to best advantage on the Web are a part of our service.

We help you sort out the ordering process for selling your books via the Web.

Elements of Good Web Design

Good presentation  elements.
Text content and graphics are both very important. Use of custom logos is important; animation and flash are fancy but  not essential.

Functionality.
There's a good navigation plan. The links work. Contact information is readily available.

Usefulness. Each page is well organized, with key information strategically placed. Content is worth reading. Search tools are provided where appropriate.

Professionalism. No clutter with banner ads and pop-ups. Credentials and other valid identifiers are included.

Organizing a website

Be sure to consider all these aspects of a website before giving the green light to your team of planner, writer, designer and coder (at Brookeline we do all of the above!).
  target audience (geographical, age, financial range).
  content message (what needs to be told)
  content planning & development (writing, editing, layout over various pages).
  graphic design (image style, colour palette, degree of animation).
  business goal (information, sales, phone calls).
  search engine strategy (keywords, directories).
  tracking (who visits, from where, looking for what).