Inside Body Text

The words and what they say are so important.  Be sure this is ready first (good writing, well edited, and properly formatted for print presentation), before starting on the formatting of the cover design.

» Back to BOOK PRODUCTION

Cover Design

Art, attractiveness and catchy wording on a book cover will produce sales!

Cover design should properly represent your book (both text and graphics) and call to your intended readership.

While the message content of your book is why you wrote it in the first place, good cover design will sell your book to more people than your manuscript (without formatting and a great cover) ever would.

Cover Design Considerations

  Establish credibility: Does the cover design create interest?  Does it appear to be professionally crafted?
  Incorporate the book’s theme: Does the book cover design effectively convey the authors message and style? Will it appeal to the author’s target market?
  Designed with creativity and originality: Is the book cover design interesting? Is it tasteful? Does the design fall in step with current or leading-edge trends?

Why Spend More on a Good Cover Design:

Book covers really do matter.

Readers look at the front cover and the back cover and then quickly make buying decisions.

Reviewers can only review a few books each week, and naturally tend to select book covers that appear to be the most interesting.

Your book cover must survive "the glance test" for both reviewers and book buyers!

The Extra Mile for the Back Cover

Back covers are the best chance to sell your book. Adding testimonials, quotations or commentaries help sell books because word-of-mouth is one of the most powerful forces in marketing.

When readers see quotation marks, not just language from the author, they become more receptive to the worth of your book. Of course, it also helps if buyers can see who you are; a photo of yourself (and perhaps a brief bio) are good options.